We now measure ChatGPT Adsads inside ChatGPT, attributed all the way to the sale like any other platform.See how it works

Advertising measured in sales, not in form fills.

We are the growth agency for B2B companies. We run your campaigns across every platform, bring AI into your business, and measure everything against the sales your own team closes, with our own system, Nexus.

I want your help See how we work
  • Google Partner
  • MetaBusiness Partner
  • TikTokMarketing Partner

Numbers and platforms

34,962leads measured
41.6 M€in attributed revenue
4,312sales tracked to the ad
+14countries with active clients
  • Google Ads
  • YouTube Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
  • ChatGPT Ads
  • Pinterest Ads
  • Microsoft Ads
  • X Ads
  • Reddit Ads
  • Spotify Ads
  • Google Ads
  • YouTube Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
  • ChatGPT Ads
  • Pinterest Ads
  • Microsoft Ads
  • X Ads
  • Reddit Ads
  • Spotify Ads

Your competitors already sell with AI. Do you?

We bring AI into your business so you sell more with the same budget.

+27 %

more conversions at the same cost for advertisers using Google’s AI campaigns.

More sales.Same budget.
No blind spend.Every euro where it sells.
First in line.You reach the customer first.
Apply it to my company

What we do

Every service feeds Nexus, and Nexus measures all of it in sales. These are not loose pieces: it is one ecosystem.

Imparagon NexusConnects it all and measures it in sales
Paid acquisitionCampaigns across every platform
Websites and landing pagesPages that convert and report back
Creative and copyVideo, image and text for your buyer
Email marketingSequences and campaigns measured in sales
SEO and AI visibilitySearch engines and assistants like ChatGPT
CRM and sales conversionFirst contact in hours, calls, follow-up
Custom automationsAlerts, handoffs and flows built for you

Who we help

Companies that sell to other companies, or that close customers with a sales team. If someone closes the leads, we can measure them through to the sale.

  • Industry and manufacturing
  • Technology and SaaS
  • Professional services
  • Construction and home
  • Health and clinics
  • Education and training
  • Real estate
  • Logistics and transport
  • Energy and sustainability
  • Automotive and mobility
  • Franchises and multi-site
  • Finance and insurance

Two ways to work with us

GrowthWe run it

Strategy, campaigns, creative, landing pages, email, SEO and measurement in sales. A dedicated team and a monthly meeting with your sales people in the room.

See Growth ConsultingYour team runs it, we direct them

Instead of executing ourselves, we tell your team what to do, in what order and with which tools. Direction backed by data, and two sessions a month.

See Consulting

Cost per lead is the biggest lie in marketing.

Here is what happens in almost every account we audit.

1

What the platform shows you

€25per lead
€500per lead

With those numbers, anyone would switch Google off and put everything into Meta. It looks like optimising.

2

What is really happening

The people who bought came from Google. The €25 leads never qualified. You were optimising towards the wrong ones, and the customer who did buy cost you €500 because the budget was going to campaigns and creative that never converted.

Meta · 40 leads · 0 salesGoogle · 4 leads · 3 sales
3

How you find out

By connecting your CRM: who qualified, who bought and how much they paid. And with full attribution: whether Google closed the sale but Meta started it and ChatGPT kept it alive. That is the only way to decide where the next euro goes.

HubSpotZohoSalesforce

That is exactly what Nexus does

Our own system, shaped around you and your company.

Your funnel, your stages, your sales people. Nexus is configured for your business and brings your ads, your website, your CRM, your email marketing and your SEO into one place. You see what actually brings in customers; the platforms get that signal and optimise towards buyers.

up to +30%of conversions recovered for the platforms once the sales signal is sent server-side
20–30%of the budget usually goes to campaigns that never qualify: you see it and you cut it
100%of visits measured, with no cookies and no banner that scares people off
< 48 hto first contact with every lead, with a stopwatch and alerts
mi.imparagon.com · AcquisitionLast 30 days
Spend€4,550to the cent
Qualified leads4133% of all leads
Sales10from the CRM
Revenue€82,90018× the spend
CampaignSpendLeadsCPLQualified leadsSalesRevenueCost / sale
Search · Services€1,24038€33226€48,600€207
Prospecting · Video€98061€1691€7,900€980
Competitors€1,61014€11520€0no sales
Decision-makers · Industry€72011€6583€26,400€240
What the ad platform shows youWhat Nexus adds from your CRMSample data

Typical ranges based on industry benchmarks and our own clients. They are not a contractual promise: what we do promise is that you will see it measured.

What we work with

90 tools across ad platforms, CRMs, email marketing, websites, forms, calls, measurement and automation. If you use something that is not here, we will connect it anyway.

Ad platforms

14

Spend, campaigns and click IDs come in. Closed sales go back out as conversions.

Google AdsMeta AdsLinkedIn AdsYouTube AdsTikTok AdsChatGPT AdsMicrosoft AdsPinterest AdsX AdsReddit AdsSpotify AdsAmazon AdsSnapchat AdsTwitch Ads

CRM and sales

12

Stages, qualification and the value of every deal. If you have no CRM, Nexus is your CRM.

HubSpotZohoSalesforcePipedriveOdooDynamics 365monday.comClientifyHoldedSugarCRMCRM de NexusHojas de cálculo

Email marketing

8

Opens, replies and how many end in a sale, inside the same attribution.

MailchimpBrevoActiveCampaignKlaviyoMailerLiteAcumbamailHubSpotConstant Contact

AI search

6

The visits your analytics files away as direct. The kit separates them with no setup.

ChatGPTClaudePerplexityGeminiCopilotGrok

Organic channels

7

Unpaid clicks from search and social, attributed by post and by keyword.

Google AdsMicrosoft AdsLinkedIn AdsFacebookInstagramYouTube AdsTikTok Ads

Websites and CMS

10

One line in the header and every form starts telling you where it came from.

WordPressWebflowShopifyWixSquarespacePrestaShopWooCommerceFramerAstroNext.js

Forms and booking

5

A form submitted or a call booked is the conversion that matters.

TypeformJotformGoogle FormsCalendlyCal.com

Calls and messaging

5

The phone and WhatsApp are conversions too, with the campaign behind them.

WhatsAppCallRailTelegramZoomGoogle Meet

Measurement and data

7

Clean tagging, consent done properly, and the raw data wherever your team wants to query it.

Google Tag ManagerGoogle Analytics 4Search ConsoleLooker StudioBigQueryPower BITableau

SEO and visibility

4

Rankings, opportunities and the technical health of your site, joined to what ends in a sale.

Search ConsoleSemrushAhrefsScreaming Frog

Automation

5

Alerts, handoffs and flows built for your company.

ZapierMaken8nAirtableNotion

Reporting and alerts

3

Where the numbers land: your inbox, your phone or your team channel.

GmailWhatsAppSlack

Payments and e-commerce

4

The payment is the final truth. Every order attributed to the campaign that brought the customer.

StripePayPalShopifyWooCommerce

What happens when you write to us

  1. Within one working dayWe reply and set up a 15-minute call, with your situation already reviewed.
  2. Within a weekA proposal with a fixed price and the system applied to your accounts, your website and your CRM.
  3. The first monthThe first leads measured through to the sale, and the first meeting with your sales team in the room.
Our promise

Everything working in under 30 days. If it isn’t ready, we give you your money back.

For Growth and Consulting. The deliverables and conditions are set out in writing in the proposal.

  • You see which ad brings in every lead and every sale
  • Your CRM connected
  • Your automations live
  • Your strategy done and our system in place, so it starts working

Frequently asked questions

What is a B2B growth agency?

An agency that owns the whole circuit that turns ad spend into customers: acquisition on the ad platforms, conversion on the website, measurement through to the sale in the CRM, and continuous improvement based on that evidence. It is not measured in clicks or form fills, but in the sales the client’s own sales team closes.

What does measuring advertising in sales rather than form fills mean?

Ad platforms only ever see the form. They do not know whether that contact was a real prospect or a tyre-kicker, nor whether they ended up buying. Measuring in sales means matching every lead to its campaign, following it in the CRM through to qualified and won, and sending that signal back to Google, Meta and the rest so they optimise towards buyers. Imparagon does this with its own system, Nexus.

Which platforms do you run campaigns on?

All the ones that can bring you a customer: Google Ads, YouTube Ads, Meta Ads, LinkedIn Ads, TikTok Ads, ChatGPT Ads, Pinterest Ads, Microsoft Ads, X Ads, Reddit Ads, Spotify Ads. We are Google Partner, Meta Business Partner, TikTok Marketing Partner.

Do you work with companies that already have a marketing team?

Yes. That is the Consulting model: your team keeps executing and we direct them. We tell them what to do, in what order and with which tools, with our measurement system behind it and two sessions a month.

How do you apply artificial intelligence in my company?

We put it to work on your acquisition: to invest where the sales come from, refresh creative faster, help your team reach every lead sooner and get Google and Meta to find more customers like yours. Always with a person on the team making the call. What can be applied in your case, we look at on the call, with your own numbers on screen.

Is the audit free? What guarantee do you give?

Yes, the audit of your ads is free. And if you leave it without at least one idea that saves you money or makes you money, we pay you €100 for your time. It is for companies investing €5,000 or more a month in advertising. If you then work with us, everything is working in under 30 days or we give you your money back. Book it at imparagon.com/en/diagnostic.

What is Nexus?

Nexus is Imparagon’s own system, the one we use to measure and steer every account. It is configured for each company and it is included for all our clients. It is not sold separately, and we show it live on the call.

Where are you based and which countries do you work with?

We are based in Barcelona and we work with companies in Spain and across Europe, as well as clients in the Americas, the Middle East and Asia. We have active clients in more than 14 countries, among them España, Portugal, Francia, Alemania, Italia, Países Bajos, Reino Unido, Irlanda.

We audit your ads for free. If it’s no use, we pay you €100.

If you leave the audit without at least one idea that saves you money or makes you money, we pay you €100 for your time.

Book my audit See conditions

Do you know which ad brought in your last sale?

Pick a day and time and we will go through it together in 15 minutes, with your own numbers on screen. No commitment.

  • 15 minutes over Google Meet, with our team
  • Your own numbers on screen, no sales deck
  • The invitation lands in your calendar straight away

Audit with a guarantee. If you leave the audit without at least one idea that saves you money or makes you money, we pay you €100. See conditions

Would you rather we wrote to you?

Free diagnostic · 15 minWith the Imparagon team
  • Google Meet
  • No commitment
  1. Day and time
  2. Your situation
  3. Your details