What we have learned measuring advertising in sales.
No fluff. With numbers, and with what to actually do.
ChatGPT Ads arrives in Spain: what it means for a B2B company and how to measure it
OpenAI opened ChatGPT Ads for self-serve in Spain on 31 August 2026. What changes for a B2B company, what to expect, and how to measure it in sales.
20 September 2026 Measuring in salesCost per lead is the wrong metric: how to measure advertising in sales
Why cost per lead misleads B2B companies, and how to measure every campaign in qualified leads and closed sales, with real numbers.
20 September 2026 Measuring in salesKit Digital 2026: how to fund a CRM and sales analytics for your company
Grants of up to €12,000 for companies with 10 to 49 employees in Spain. How to use Kit Digital 2026 on CRM and sales analytics without buying what you do not need.
20 September 2026 By industryManufacturers with a dealer network: how to find out what happens to the leads you send your partners
The manufacturer pays for the ads and the dealer closes the sale. How to get visibility back over the leads sent to the network, with the Aritco case.
20 September 2026 Measuring in salesOffline conversions and CAPI for B2B companies: why your campaigns optimise for the form and not for the sale
What offline conversions and CAPI are, what a B2B company loses without them, and how the signal is sent from the CRM to Google and Meta.
20 September 2026 Sales conversionSpeed to contact: the money you lose between the form and the first call
What it costs to be slow calling a lead, what a first-contact SLA is, and how to keep track of the missed calls coming in from your ads.
20 September 2026Do you know which ad brought in your last sale?
Tell us where you stand and we will go through it together in a 30-minute call, with your own numbers on screen. No commitment, no fluff.