Case studies
Every case tells the story of a decision: what we saw, what we recommended even when it was not what anyone expected, and what happened next.
How we think, in 40 minutes
A talk by José Sánchez, CEO of Imparagon, to a closed group of business owners who already invest in advertising, at the Four Seasons in Madrid (in Spanish). Why most ad money is lost after the click, why creative is now the targeting, and how to qualify before the lead comes in.


From 99 to 158 leads a month in Spain, then seven countries
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€397 of ad spend that turned into €27,200 of revenue
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From losing money on every sale to profit in two months
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New customers who keep coming back
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+1,23 M USDrevenue in the yearFrom losing USD 5,000 a month to USD 1.23M in revenue in a year
Read the caseFewer campaigns, more stores: from Barcelona to 20+ across Spain
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+30 %qualified leads on the same spend30% more qualified leads on the same spend
Read the case14 years of sales data to decide where to invest
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Advertising you can measure, and therefore scale
Read the caseBetter messaging to compete for investors
Read the caseQualified leads every month for a niche service
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GRUPO MESTRALStudents from all over the world who want to live in Barcelona
Read the caseFour months to build the acquisition foundation
Read the caseWant to know what call we would make on your account?
On the call we look at your data and tell you the first one, no sales pitch.
