IndustryBanking and investment · Madrid

MiraltaBank

Better messaging to compete for investors

The situation
A bank offering investment funds, fixed income and tailored portfolios, competing for the same investors as far better-known institutions.
The call
Before asking for more leads, position the brand better and explain clearly what it does.
What we did
We worked on positioning and messaging across every touchpoint, plus acquisition campaigns for people looking to invest in its funds.
The result
A brand better positioned against the competition, and qualified leads from people who want to invest.

Results of the engagement.