IndustryHR · Recruitment
Talent Search People
€397 of ad spend that turned into €27,200 of revenue
- 85,3 %of leads sales-ready
- 397 € → 27.200 €from a single campaign
“Our lead volume and lead quality have both gone up enormously.”Alexa · Sales Director, Talent Search People
The situation
A recruitment firm gets two kinds of enquiries: companies that want to hire and candidates looking for a job. To the ad platforms both are "a lead". To the business, only one of them pays.
The call
Stop counting form fills and optimise only for the companies that qualify.
What we did
Search campaigns by service and a conversion that only counts the qualified lead. Their sales team says what qualifies and what closes, and that decides where the next euro goes.
The result
85.3% of incoming leads are now ready for a sales conversation. And a single search campaign, with €397 of spend, ended in €27,200 of revenue.
Alexa's testimonial and the client's CRM data, May–August 2026.
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