IndustryFood · Frozen food home delivery

Bofrost

Advertising you can measure, and therefore scale

The situation
It was investing in ads without a clear view of which campaigns and which cities most of its sales came from, and its attribution was unreliable.
The call
Before scaling, fix the measurement: know where every sale comes from.
What we did
We audited and fixed the tracking to get full attribution, measured sales by campaign and by city, and scaled the ads on that foundation.
The result
Advertising became a sustainable, measurable growth system, with every investment decision based on real sales.

Results of the engagement.