IndustryLogistics · Palletised freight
Palletways
From 99 to 158 leads a month in Spain, then seven countries
- +59,6 %monthly leads in Spain
- 7countries managed
A conversation with Luis Zubialde, CEO of Palletways: beginnings, culture and running a company across 20+ countries (in Spanish).
The situation
A European palletised freight network that needed more quote requests from businesses, first in Spain and then in its other markets.
The call
Prove it in Spain first, then scale to other countries on the same measurement foundation.
What we did
Campaigns by country and language, landing pages by shipment type, and tracking of forms and calls with the source of every request.
The result
Monthly leads in Spain went from 99 to 158, up 59.6%, and the engagement expanded to seven countries.
Figures published with the client.
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