IndustryManufacturing · Marble and natural stone

Mármoles Camar

14 years of sales data to decide where to invest

The situation
A Macael stone workshop with work in the Sagrada Família, cathedrals, the Victoria & Albert Museum and luxury hotels. Yet its website and ads hid all that and spoke to anyone searching for marble.
The call
Stop selling "marble in general" and go after what actually brings in revenue: large stonework projects and bespoke pieces.
What we did
Before touching the campaigns, we analysed 14 years of sales. The money was not in private customers but in a few large projects. With that we rebuilt the Google account, the two-language website and the sales follow-up on every quote.
The result
The ads and the website now speak to architects, studios and contractors, and every quote is tracked through to the sale. Next step: international markets, which had been left untouched.

Client's sales analysis, 2013–2026.