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30% more qualified leads on the same spend

The situation
They did not know where their leads came from or which cities mattered most. And their sales reps were losing hours on the phone with people who were never going to buy.
The call
Fewer bad leads, not more leads: filtering for quality before it reaches the sales team.
What we did
Attribution of every lead by campaign and city, a filter that separates real prospects from time-wasters, and campaigns optimised for the qualified lead.
The result
Over 30% more qualified leads on the same spend, and many more sales: the team now spends its time on the people who actually buy.

Results of the engagement.