IndustryFood service · Sushi to go

Teikit

Fewer campaigns, more stores: from Barcelona to 20+ across Spain

The situation
It only operated in Barcelona. The audit found a limited budget spread across too many campaigns: the algorithms never gathered enough data to learn.
The call
Before asking for more budget, concentrating the existing one into fewer campaigns.
What we did
A more concentrated structure, different messages for new audiences, people who already knew the brand and existing customers, and campaigns that drive sales from the day each store opens, plus repeat purchases.
The result
Paid media became its most profitable channel and supported the opening of more than 20 new stores across Spain in under two years.

Results of the engagement.